Coming Soon WordPress Plugin

Launch Pages,
Collect Leads.

Q: How do I turn it on and off?

Two ways: Use the toggle switch in Settings → Coming Soon , or click the quick toggle in your WordPress admin bar. The admin bar shows a red “Coming Soon: ON” badge when active, so you always know the current status at a glance.

Q: Will logged-in administrators see the coming soon page?

No. Administrators (users with manage_options capability) always see the normal site so they can continue working. To preview the coming soon page as an admin, click the “Preview” link in settings or add ?swai_cs_preview=1 to any URL.

Stop losing potential customers while your site is under construction. SWAI Coming Soon transforms your “under maintenance” page into a powerful lead-generation tool that builds anticipation and captures subscribers from day one.

Get the Free Plugin

Trusted by WordPress Professionals Worldwide

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Works with WordPress 6.0+

Fully Compatible

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Compatible with any theme

Zero Conflicts

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Lightweight & Fast

Fast Optimized Performance

Launch Before You Launch: WordPress Pre-Launch Page Strategy

Why Choose SWAI Coming Soon?

The Problem With Most Coming Soon Plugins

Every day your site displays a blank or generic maintenance page, you lose credibility with visitors and miss opportunities to capture leads. Most coming soon plugins are either too basic to be useful or so complex they require a developer to configure.

The SWAI Solution

SWAI Coming Soon gives you professional, conversion-optimized landing pages in minutes—not hours. Choose from three battle-tested templates, customize everything through a simple admin panel, and start collecting subscriber emails immediately.

Give clients instant preview access with IP bypass, toggle the system on or off from the admin bar, and maintain SEO best practices with proper 503 status codes.

Before

Lost Opportunities

After

coming-soon-plugin-template-01-sleek-modern-design_500

Capturing Leads

Key Benefits of SWAI Coming Soon



Launch-Ready in Minutes

Skip the design phase entirely. Select a template, add your content, and activate. No coding required, no theme conflicts, no technical headaches. Your professional coming soon page goes live in the time it takes to drink your coffee.



Turn Visitors Into Subscribers

Every visitor is a potential customer. Capture email addresses with built-in forms that connect directly to Mailchimp, ConvertKit, or Gravity Forms. Export your list anytime with one-click CSV download. Start building your audience before you even launch.



Client-Friendly Workflow

Share preview links without compromising your launch. IP bypass lets approved visitors see the full site while everyone else sees your coming soon page. Or share a special preview link using the ?swai_cs_preview=1 parameter for quick client reviews. Toggle the entire system on or off instantly from the admin bar. Stay in control without the complexity.

Complete Feature Set for Professional Launches

Everything you need to launch like a pro—nothing you don’t.



3 Beautiful Templates

Simple, Standard, and Comprehensive designs



No Coding Required

Customize headlines, CTAs, button text, progress bar, value propositions, features grid, social links, and footer—all through simple form fields



Email Capture Built-in

Collect subscribers with AJAX-powered forms



Customizable Email Forms

Edit CTA heading, subheading, button text, and success messages



Mailchimp Integration

Auto-sync subscribers to your list



Kit (ConvertKit) Integration

Connect to forms with one click



Gravity Forms Support

Embed your existing forms



Subscriber Dashboard

View, manage, and export email list with timestamps



Customizable Value Props

Add up to 6 benefit statements



Features Preview Grid

Showcase 8 key features (Comprehensive template)



Adjustable Progress Bar

Set custom label and completion percentage



Social Link Manager

Add Twitter, LinkedIn, GitHub, email links



HTML Footer Support

Custom footer with HTML formatting



Admin Bar Toggle

Enable/disable with a single click



IP Bypass

Let clients preview while others see coming soon



Preview Links

Share password-free preview access to clients



SEO-Friendly

Proper 503 status codes and retry headers



Mobile Responsive

Looks perfect on every device

Three Professional Templates to Match Your Brand

Start with a template, make it yours.

Choose the layout that fits your needs, then customize colors, content, and branding through the simple admin interface.

Templates: Simple | Standard | Comprehensive

Most Minimal

Simple Template

Clean & Distraction-Free

A clean, distraction-free page that puts your launch date front and center. Perfect for quick setups and minimal announcements.

Includes: Logo (emoji or image), title, subtitle, countdown timer, customizable email signup form, HTML footer
Customizable: All text, colors, branding, CTA messaging

Standard Template

Balanced & Professional

Balanced design with email capture, countdown timer, value propositions, progress tracking, and social links built in. The most popular choice for professional launches.

Includes: Everything in Simple, plus up to 6 customizable value propositions, adjustable progress bar, editable social links (Twitter, LinkedIn, GitHub, Email)
Customizable: All Simple features plus value prop content, progress percentage and label, social URLs

Most Features

Comprehensive Template

Full-Featured & Advanced

Complete pre-launch experience with features preview grid, value propositions, progress tracking, social links, and email capture. For launches that need to make a statement.

Includes: Everything in Standard, plus features preview grid (up to 8 features with icons and descriptions)
Customizable: All Standard features plus feature grid title, individual feature content

coming-soon-template-03-comprehensive_1280

Seamless Email Marketing Integration

Connects with tools you already use.

Stop copying and pasting email lists. SWAI Coming Soon connects directly to your favorite email marketing platforms, so every subscriber flows automatically into your campaigns.

Mailchimp

Enter your API key and List ID. Every new subscriber syncs instantly to your Mailchimp audience. No manual exports, no missed leads.

ConvertKit

Connect to any ConvertKit form with your API key. Subscribers are tagged and ready for your welcome sequence the moment they sign up.

Gravity Forms

Already using Gravity Forms? Embed any form directly into your coming soon page with a simple shortcode. Full styling control, all your existing integrations intact.

Built-in Subscriber Dashboard

View total signups, individual emails with submission dates, copy all emails with one click, export to CSV, or clear your list. Everything you need to manage subscribers without leaving WordPress.

How SWAI “Coming Soon” Plugin Works

Live in three clicks.

1

Install & Activate

Upload the plugin or install directly from your WordPress dashboard. Activate with one click. No configuration wizards, no required signups.

2

Choose Your Template & Customize

Select from three professional templates. Update your headline, colors, countdown date, and email settings. Preview changes in real-time.

3

Toggle On & Go Live

Click the toggle in Settings or use the admin bar shortcut. Your coming soon page is now live for all non-admin visitors. Done.

Built for Developers and Agencies

Professional features for professional workflows.

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IP Bypass for Client Reviews

Add client IP addresses to the bypass list. They see the full site; everyone else sees the coming soon page. No more “Can you turn it off so I can check something?” emails.



Preview Links for Quick Access

Share password-free preview access using the ?swai_cs_preview=1 URL parameter. Perfect for client reviews without managing IP addresses or login credentials.



Admin Bar Quick Toggle

See the current status at a glance. Toggle on or off without navigating to settings. Red badge means active, green means disabled.



Developer Hooks

Extend functionality with built-in action hooks. Trigger custom code when subscribers are added, sync to additional platforms, or build custom integrations.

Example: Custom Action Hook

// Example: Custom action when subscriber is added

add_action('swai_cs_subscriber_added', function($email, $subscriber) {

    // Your custom code here

}, 10, 2);

Mobile-First Responsive Design

Looks perfect on every device.

More than 60% of web traffic comes from mobile devices. Every SWAI Coming Soon template is built mobile-first, ensuring your pre-launch page looks professional whether visitors arrive on a phone, tablet, or desktop.

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Touch-friendly email forms

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Readable typography at any size

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Fast-loading optimized assets

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No horizontal scrolling

What WordPress Professionals Are Saying

“We collected 2,400 emails before launch day. SWAI Coming Soon paid for itself before we even opened the doors.”

Sarah Chen

Founder

“Finally, a coming soon plugin that doesn’t fight with my theme. Setup took literally three minutes, and my client loved the preview bypass feature.”

Marcus Rodriguez

Freelance WordPress Developer

“I’ve tried a dozen coming soon plugins over the years. This is the first one I’ve kept installed. Simple, clean, works every time.”

Jennifer Walsh

Agency Owner at Pixel & Code

Frequently Asked Questions

Is SWAI Coming Soon free to use?

Yes, SWAI Coming Soon is completely free. All features—including templates, email capture, and integrations—are included at no cost. There are no premium tiers, no feature limitations, and no upsells.

Will this plugin slow down my WordPress site?

No. SWAI Coming Soon is lightweight by design. The plugin only loads assets when the coming soon page is displayed, and all code follows WordPress performance best practices. Your admin dashboard and live site remain unaffected.

Does it work with my WordPress theme?

Yes. SWAI Coming Soon operates completely independently of your theme. The coming soon page uses its own self-contained templates, so there are no style conflicts or compatibility issues. It works with starter themes, premium themes, page builders, and custom themes.

Can I collect emails and send them to Mailchimp or ConvertKit?

Absolutely. Built-in integrations connect directly to Mailchimp and ConvertKit. Enter your API credentials in the settings, and every new subscriber syncs automatically. You can also export your list as a CSV file anytime.

What about Gravity Forms?

SWAI Coming Soon supports Gravity Forms via shortcode embedding. Simply paste your Gravity Form shortcode into the settings field, and it replaces the built-in email form. This gives you full access to Gravity Forms features like conditional logic, multi-step forms, and custom notifications.

Can clients preview the site while visitors see the coming soon page?

Yes, two ways. Add client IP addresses to the bypass list in settings—visitors from those IPs will see the full site while everyone else sees the coming soon page. Or share a special preview link by adding ?swai_cs_preview=1 to any URL for logged-in administrators to preview without changing IP settings.

Is the coming soon page SEO-friendly?

Yes. SWAI Coming Soon returns a proper HTTP 503 (Service Unavailable) status code, which tells search engines that the downtime is temporary. This prevents search engines from indexing your coming soon page or penalizing your site for being “down.” A Retry-After header is also included.

Can I customize the colors and content?

Everything is customizable through the WordPress admin settings. Change your brand colors with color pickers, edit all text fields (headlines, CTAs, button text, success messages), customize value propositions, adjust progress bar percentage and label, add social links, upload a custom logo or use an emoji, add custom HTML footer content, and adjust the countdown target date. No coding required.

How do I turn it on and off?

Two ways: Use the toggle switch in Settings → Coming Soon, or click the quick toggle in your WordPress admin bar. The admin bar shows a red “Coming Soon: ON” badge when active, so you always know the current status at a glance.

Will logged-in administrators see the coming soon page?

No. Administrators (users with manage_options capability) always see the normal site so they can continue working. To preview the coming soon page as an admin, click the “Preview” link in settings or add ?swai_cs_preview=1 to any URL.

Can I manage my subscriber list inside WordPress?

Yes. The plugin includes a subscriber dashboard showing total signups, individual emails with submission dates, one-click “copy all emails” function, CSV export, and bulk delete options. Everything you need to manage your list without leaving WordPress.

Ready to Launch With Confidence?

Stop settling for forgettable maintenance pages. Start capturing leads and building anticipation today.

Get SWAI Coming Soon, Free →

Launch Pages,Collect Leads.